Would you like to attract more visitors to your Website? Try these three easy, effective, traffic-building tactics:

1. Register Multiple Domain Names. Your domain name—also known as your Web address or Uniform Resource Locator (URL)—is an important element of your online presence. That’s why it’s important to have a name that’s short, simple and easy to remember. You can include your company name, plus searchengine-friendly keywords that are relevant to your product or service. To attract visitors from a variety of locations, register multiple domain names and point them to your site. Having variations of your domain name can help you cater to different segments within your market, as well as emphasize different aspects of your business.

Also, be sure to take advantage of direct navigation to capture “type-in” traffic. Type-in traffic is simply traffic generated when someone types a Website address directly in their browser address bar. And it’s one of the most popular ways for consumers to locate information, products or services online. In fact, research shows that 86 percent of online consumers reach Websites using non-search methods such as type-in traffic. Also, type-in traffic produces Website visitors that are twice more likely to convert to buyers than those coming from search engine links.

Type-in traffic is the purest, most targeted form of traffic on the Internet because it doesn’t rely on search engine placement, paid advertising or links from other sites. With type-in traffic, Web surfers locate information without using search engines/directories or clicking on links from other Websites. They typically access Websites directly by typing descriptive keywords with a .com into their browser’s address box. For example, Web users interested in tropical vacations, would type www.tropicalvacations.com in their browser. To capture this traffic, you would simply purchase this domain name and then forward visitors to your Website.

Additionally, type-in traffic can send a steady stream of high-quality, hot leads to your Website. Here’s why: Internet users who type keywords into their browsers are actively searching for products and services. And this makes type-in traffic a powerful marketing tool for businesses wanting to boost Website traffic and reach a broader target market. 

2. Submit to Major Search Engines and Directories. Search engines and directories are the electronic equivalent of the Yellow Pages. Therefore, you should optimize and submit your site to search engines, so it’s easier for people to find your business online. Search engines can drive a steady stream of “free” traffic to your site—people who are actively seeking your products/services. Also be sure to submit your site to directories that relate to your topic or target audience. This will not only help improve your link popularity, but it will also satisfy the search engines and very possibly increase your keyword search ranking and Website traffic.

3. Promote. Promote. Promote. You have to constantly promote your site in order for it to be successful with your existing and potential customers. Consider using pay-per-click advertising from Google, Overture or Yahoo! to drive instant, qualified traffic to your site. Send spam-free promotional emails and a regular e-newsletter for target campaigns. You can also submit articles to online magazines and other Websites, including a link back to your own Website. And don’t overlook the effectiveness of banners, pop-up ads and online classifieds. The possibilities for online advertising are almost endless!