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All articles below are Copyright Kate Smalley,
Connecticut Secretary. If you would like to use an article in a newsletter or
on a web page, please contact
connecticutsecretary@gmail.com. In all cases copyright must appear at the
bottom of each article.
Web Content Is Vital to Having an Effective Web Site
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An appealing design will pull people into your web site, but it’s the
content that will make them stick and become buyers. In other words:
Pictures tell, but words sell. That’s why your content is one of the most
important elements of your web site.
Steps
to Boosting Website Traffic
Podcasting - A Great Way to Share Media Files
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Podcasting is simply a way to publish media files online to enable
users to subscribe to a feed and receive files automatically as they’re
released. Essentially, podcasting is about creating content—audio or
video—for an audience that wants to listen when, where and how they want. It
involves the transmission of all types of media—whether it be music, a
weather forecast, a comedy sketch or interviews.
Blogs
Creating a Buzz with Businesses
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Businesses are
buzzing about blogs. A blog—short for Web log—is simply a digital diary or
online forum. Technically speaking, a blog is an online journal that is
regularly updated with content and built on a platform with automated
syndication. The appeal of blogs is driving businesses to find ways to
capitalize on these unique public journals.
Something
for Nothing with Free Online Advertising
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It may sound too good to
be true, but there’s an array of free advertising available online through
search engines/directories, banner exchanges and e-classifieds. You can also
take advantage of often-overlooked tools like ezines, blogs, forums and
reciprocal links to promote your business. This article gives an overview of
each of these resources.
The Secret to Making Successful
Business Connections
The Importance of Effective
Follow-up
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Marketing experts say that following up with clients is crucial to
successful selling because most prospects do not buy the first time,
according to Aweber, a leading autoresponder company. People must encounter
a marketing message multiple times before making a purchasing decision.
Seven Tips
for Boosting Your Self Confidence
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Self esteem isn’t something you’re born with; it’s something
you develop gradually throughout life. “Confidence is a habit that can be
developed by acting as if you already had the confidence you desire to
have,” according to success guru Brian Tracy. And successful coach Vince
Lombardi says, “Confidence is contagious; so is lack of confidence.”
10 Key Strategies for Maintaining
a Positive Attitude at Work and Home
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Having a positive attitude is an important component of
business productivity. When we view ourselves positively, we accept who we
are and enable ourselves to soar to the greatest heights. But oftentimes,
professionals may have the skills and expertise they need to work
effectively but negative attitudes undermine their efforts and diminish
their results. Here are 10 essential strategies for maintaining a positive
attitude at work and home.
Five Steps to
Online Selling
Guerrilla
Marketing and How It Can Work for You
Five
Tips To Create A Master Plan For Professional Success
Seven Smart
Marketing Strategies Every Business Should Use
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Each year, U. S. companies spend billions of dollars to
market their business. Marketing is the entire process of getting a product
or service into the hands of buyers and it includes research, development,
planning, copywriting, packaging, pricing, advertising, publicity, sales and
delivery.
The Benefits of
Incorporating Your Business
Top Tips for
Effective Time Management
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Time is a precious, nonrenewable resource. That’s why you
should value every moment, hour and day that you have. And just as a
well-run business should carefully develop a strategy for spending money, an
effective business person should carefully develop a plan for spending time.
The Basics
of Business Record Keeping
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As a business owner, you may rely on an outside accountant to
do your taxes and prepare financial statements. However, it’s best that you
or someone in your organization take on the responsibility of keeping an
accurate set of financial records.
Professional Transcription and Your Business
Using the
Internet to Boost Your Bottom Line
How to
Effectively Use the Internet for Research
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The
Internet offers instant access to millions of documents on countless topics.
It consists of a variety of access
protocols that include e-mail, FTP, HTTP, Telnet and Usenet news. Many of
these protocols feature programs that allow users to search for and retrieve
material made available by the protocol.
Outsourcing and Your
Business
Three Ways to
Generate New Business
- One of the biggest challenges for small
business owners is finding a fast, effective way to bring in new customers.
That’s because most owners must wear several hats – bookkeeper, technical
support representative, human resources manager and marketer. And, of
course, owners must provide quality goods or services. Finding the time to
market can be especially difficult if you are a one- or two-person
operation.
Tips
for Successful Event Planning
- Event planning can turn even the most capable person into a ball of nerves.
But if you’ve been selected to plan your company’s next holiday party,
awards banquet or open house, relax. Our helpful tips can make the process
go more smoothly and successfully.
Strategies
for Planning Effective Meetings
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Meetings are inevitable — whether you’re a business executive or member of a
volunteer, social, or civic organization. But meetings can be a very
effective and efficient way to communicate, if properly planned and
conducted.
Transcription and
Your Business
- Transcribing actually covers a variety of services. It can include whatever
editing is necessary to make a report or letter “flow”. It can also include
the tweaking sentence syntax, adjusting paragraphs, removing redundancies,
and repairing general grammatical errors.
Organizing Your Office for Maximum Efficiency
- Do you
have stacks files piled up all over your office? Are you constantly rearranging
project deadlines? Have you been passed over for promotions or projects when you
knew you could do the job? Are you costing your company time and money because
of misplaced files or documents?
Five Ways to Stay Motivated
- It’s challenging even when you are an
employee to stay motivated in a job. However, employees usually have peers they
can talk with to vent about their day or to keep their skills sharp. That’s not
true of employers. More often than not, we walk that road alone. And unlike an
employee, our motivation level is more likely to be tied to the performance of
our company! If our motivation is low, it could hurt the entire business.
Nine Steps to
Delegating Effectively
- If you’re a supervisor, you
can’t possibly handle all of the work of your department directly. That’s why
effective delegating is one of the most vital skills you can possess. In fact,
it’s absolutely crucial to your success.
Communication: Five Ways it Can Improve Your Business
- If you’ve been in the business
world any time at all, you’re bound to have at least one story about how poor
communication jeopardized or even killed part of your business. The inability
to communicate has always been a challenge in companies, and the advent of
technology to make communication possible 24 hours a day, seven days a week
hasn’t necessarily made it easier. In some ways, technology has just given us
more ways to miscommunicate!
Understanding Your
Importance To Your Corporate Team
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Fostering teamwork is a top priority for many leaders, according to Suzanne
Willis Zoglio, Ph.D., the author of Teams At Work: 7 Keys to Success, The
Participative Leader. There are obvious benefits: increased productivity,
improved customer service, more flexible systems and employee empowerment.
Making the most out
of every sales opportunity
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It’s easy to get discouraged when you make your best effort for a great sale and
you’re met with a dead-set “no.” But don’t let it get you down. In actuality,
97% of all sales are not made within the first pitch. In fact, it takes an
average of five to ten exposures - also known as follow-ups - to persuade your
prospect to make the first sale.
Build Your Business with a Specialist
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Every business day becomes that much
stronger, more efficient and rewarding when instead of having team members
concentrate on elements of the business in which they have no expertise, these
issues are dealt with by a specialist who can complete the project in a timely
manner, and with inherent superiority.
Executive and Personal Coaching
- Some individuals involved in
management have commented on how becoming involved with Executive Coaching
has improved their effectiveness to such a degree that it has had a
noticeable effect on their morale, job satisfaction, and performance, and
that they are able to see the big picture for the first time in regards to
their future and goals.
Coaching Your Small Business to Success!
- No matter how large or small a business you
operate, hiring an executive coach is no longer a luxury – it’s a necessity in
today’s highly competitive business environment. No matter what your management
and personality style, there’s an executive or business coach for you.
Are You Master of Your Own Domain?
- This is an important topic for anyone who
currently has a website and domain name, as well as for anyone interested in
building an internet identity. I am sharing not only from personal experience (I
have five active websites online at this time) but from my business, Connecticut
Secretary, and the projects I have been involved with in creating and building
websites for my customers.
Using Grace and Good Sense for Ethical
Competition
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While all companies have the right to do
business; this does frequently present a question with regards to ethical
behavior when it comes to competition. How much should you trust the "other"
guy? How much should you tell the "big" guy? How far apart should you really set
yourself?
Hiring the Right Candidate for the Job and
Your Business (An interview with Bruce Clinton, ASearch, Inc.)
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In his 30 years of organizational development
consulting, Bruce Clinton has watched too many poor executive hires endanger the
success of organizations. But very few executives fail because of their resume,
says Clinton, a founding partner of ASearch. “Most failures are due to lack of
the right behavioral or cultural fit.”
Profile Your Business for Success!
- Companies are gearing up to begin hiring again now that
the economic downturn is taking a nice upswing. The great news for employers is
that many workers see now as the time to consider advancing in their profession.
Those people, along with some exceptional employees who lost their jobs to
down-sizing during the recession, mean that employers have more prime candidates
from which to choose than they’ve had in years.
Stress Management for Self Employed
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Being self-employed, or
freelancing, is a truly unique environment in which to work. Basically, you
wake up every morning and “reinvent the wheel.” That means that you begin every
day knowing that you’ll be required to provide your customers with something
they feel that they can’t live without. That’s not an easy thing for your
stress level to handle.
Time Management Skills
-
Whoever said, “Early to bed early to rise makes a
man healthy, wealthy and wise,” only got it partially right when it comes to
finding the formula for personal success, because great time management skills
are also essential.
The Power of Transcription
- Connecticut Secretary has a
complete office devoted to secretarial support and transcription services in a
variety of formats. We have transcription equipment to handle projects in
digital and tape format — both micro and standard cassette tapes. New digital
technology has allowed companies to email or upload audio to my server, allowing
a fast turnaround in services.
Road to Success
- Let's not lose the conviction and drive
we had when we were brand new. Let's not get so busy within our daily
routines that we hesitate to reach out and expand ourselves, or get involved
with additional activities that will grow our business.
Considering the
Importance of Corporate Culture when Hiring
- People are your company’s best, most important investment. This is
especially true for executives and others in key positions that have the
greatest potential to impact your bottom line.
Find out how
our
administrative support services can help you grow your
business — and bottom line.
Contact us
for a free, no-obligation cost quote today! |
