Web Content is Vital to Having an Effective Web Site
Web Content Is Vital To Having
an Effective Web Site
An appealing design will pull people into your web site, but it’s
the content that will make them stick and become buyers. In other
words: Pictures tell, but words sell. That’s why your content is one of
the most important elements of your web site.
Outlining a clear strategy for your content is the initial step to
creating effective content for your web site. First, identify what you
want to accomplish, what information it will include and how the
content will be organized.
Your site should provide information your prospects need to know to
buy from you plus information you want them to know that will convince
them to buy from you. Need-to-know-type content for potential customers
might include information about your company, products/services,
customers and testimonials.
Information that you want them to know might include work samples,
frequently asked questions, press releases, reports, articles and other
material that can educate them about your business. And don’t forget to
include a clear and effective marketing message that will convert
visitors into buyers. After all, isn’t that the primary reason for
having a web site?
While your content must cater to site visitors, it should also be
strategically developed for the best performance with search engines.
So be sure to include the right keywords in your regular text, meta
tags, headings, etc. The goal is to make your content appealing to site
visitors and search engines. If you optimize your content
effectively, you can keep a steady stream of free traffic flowing to
your web site.
Web Content Writing Tips
One of the most important things to remember when writing content is
this: Keep it simple and clear. Most people find it 30 times harder to
read text on a computer screen than on paper. Also, site visitors tend
to skim over web content, focusing on headlines, bold text and links.
So be sure to format your web content so the information is easy for
people to find, read and understand.
Here are seven smart ways to create effective
Web content:
1. Be concise. Cut out extra words in sentences, get to the point and express what you need to say quickly.
2. Be conversational. Don’t use complicated words or business
language no one outside your industry will understand. Just write the
way you talk, so your copy will convey a friendly, comfortable and
confident tone.
3. Write in small chunks. Group ideas by topics and present
them in small, manageable chunks of information. Keep your sentences as
short as possible and vary the lengths so you hold readers’ interest.
Then add descriptive, bold headings that will make the content easier
to scan.
4. Give good information. Most people go online to find
information about their hobbies, products or other interests. Don’t
waste their time by placing useless, self-serving content on your site.
Make sure you provide information that’s not only interesting, but also
educational and enriching. (In fact, many search engines won’t consider
listing sites into their databases if they lack useful information.)
5. Use descriptive links. Go beyond the typical "click here"
link on your Web pages. Try something like: “Take our demo,” “Get a
sample,” or “ Order now!” Not only is this more engaging, but it can
enhance your performance with search engines.
6. Link to complementary Web sites. Include links to Web sites that
offer supplementary (not competing) information. This will not only
benefit your site visitors, but it also can boost your search engine
ranking.
7. Keep your content fresh. Keep the information on your site interesting and updated so visitors will have a reason to come back.
It’s easy to get discouraged when you make your best effort for a great sale and
you’re met with a dead-set “no.” But don’t let it get you down. In actuality,
97% of all sales are not made within the first pitch. In fact, it takes an
average of five to ten exposures - also known as follow-ups - to persuade your
prospect to make the first sale.
While your potential customer may not actually say the word “no,” specifically
each time, but every time you follow-up and the customer doesn’t buy, it should
be interpreted as a “no” situation, and you should be aware of how to handle
such circumstances in order to get the most out of them every time.
As a salesperson, it’s up to you to have the necessary drive and skill in order
to stick with it through the many follow-ups. You must be willing to use enough
effort to get to the point of the last “no.”
To make sure that you make it past the “no’s” and maximize your selling
potential, here are some tips for success in closing:
Know the real reasons your customer would want your product.
Know the real reasons your customer would not want your product.
Know the point at which your customer will become willing to buy, and work with
them in formulating your follow-up plan.
Present new information relative to the sale each call or visit.
Be creative in your style and presentation manner.
Be sincere about your willingness to be helpful to your potential customer.
Be direct in your communication, without becoming patronizing.
Be friendly.
Use humor, but don’t be silly or goofy.
When in doubt, sell the prospect for her reasons, not yours.
Don't be afraid to ask for the sale each time.
With these in mind, you’re certain to get the most out of your potential
customers. Just don’t get frustrated and don’t give up. Perfect your skill and
you’ll be on top of the world.
Copyright 2004
Kate Smalley
Connecticut Secretary
Administrative Support Services – Transcription Services –
Virtually!
Each year, Internet users purchase billions of dollars worth of products and services online, according to Web researcher eMarketer. Is your business getting its share of the pie?
You can capitalize on the power of the Internet, if you follow these four important steps to successful online selling.
Web Content is Vital to Having an Effective Web Site
Web Content Is Vital To Having
an Effective Web Site
An appealing design will pull people into your web site, but it’s
the content that will make them stick and become buyers. In other
words: Pictures tell, but words sell. That’s why your content is one of
the most important elements of your web site.
Outlining a clear strategy for your content is the initial step to
creating effective content for your web site. First, identify what you
want to accomplish, what information it will include and how the
content will be organized.
Your site should provide information your prospects need to know to
buy from you plus information you want them to know that will convince
them to buy from you. Need-to-know-type content for potential customers
might include information about your company, products/services,
customers and testimonials.
Information that you want them to know might include work samples,
frequently asked questions, press releases, reports, articles and other
material that can educate them about your business. And don’t forget to
include a clear and effective marketing message that will convert
visitors into buyers. After all, isn’t that the primary reason for
having a web site?
While your content must cater to site visitors, it should also be
strategically developed for the best performance with search engines.
So be sure to include the right keywords in your regular text, meta
tags, headings, etc. The goal is to make your content appealing to site
visitors and search engines. If you optimize your content
effectively, you can keep a steady stream of free traffic flowing to
your web site.
Web Content Writing Tips
One of the most important things to remember when writing content is
this: Keep it simple and clear. Most people find it 30 times harder to
read text on a computer screen than on paper. Also, site visitors tend
to skim over web content, focusing on headlines, bold text and links.
So be sure to format your web content so the information is easy for
people to find, read and understand.
Here are seven smart ways to create effective
Web content:
1. Be concise. Cut out extra words in sentences, get to the point and express what you need to say quickly.
2. Be conversational. Don’t use complicated words or business
language no one outside your industry will understand. Just write the
way you talk, so your copy will convey a friendly, comfortable and
confident tone.
3. Write in small chunks. Group ideas by topics and present
them in small, manageable chunks of information. Keep your sentences as
short as possible and vary the lengths so you hold readers’ interest.
Then add descriptive, bold headings that will make the content easier
to scan.
4. Give good information. Most people go online to find
information about their hobbies, products or other interests. Don’t
waste their time by placing useless, self-serving content on your site.
Make sure you provide information that’s not only interesting, but also
educational and enriching. (In fact, many search engines won’t consider
listing sites into their databases if they lack useful information.)
5. Use descriptive links. Go beyond the typical "click here"
link on your Web pages. Try something like: “Take our demo,” “Get a
sample,” or “ Order now!” Not only is this more engaging, but it can
enhance your performance with search engines.
6. Link to complementary Web sites. Include links to Web sites that
offer supplementary (not competing) information. This will not only
benefit your site visitors, but it also can boost your search engine
ranking.
7. Keep your content fresh. Keep the information on your site interesting and updated so visitors will have a reason to come back.
It’s easy to get discouraged when you make your best effort for a great sale and
you’re met with a dead-set “no.” But don’t let it get you down. In actuality,
97% of all sales are not made within the first pitch. In fact, it takes an
average of five to ten exposures - also known as follow-ups - to persuade your
prospect to make the first sale.
While your potential customer may not actually say the word “no,” specifically
each time, but every time you follow-up and the customer doesn’t buy, it should
be interpreted as a “no” situation, and you should be aware of how to handle
such circumstances in order to get the most out of them every time.
As a salesperson, it’s up to you to have the necessary drive and skill in order
to stick with it through the many follow-ups. You must be willing to use enough
effort to get to the point of the last “no.”
To make sure that you make it past the “no’s” and maximize your selling
potential, here are some tips for success in closing:
Know the real reasons your customer would want your product.
Know the real reasons your customer would not want your product.
Know the point at which your customer will become willing to buy, and work with
them in formulating your follow-up plan.
Present new information relative to the sale each call or visit.
Be creative in your style and presentation manner.
Be sincere about your willingness to be helpful to your potential customer.
Be direct in your communication, without becoming patronizing.
Be friendly.
Use humor, but don’t be silly or goofy.
When in doubt, sell the prospect for her reasons, not yours.
Don't be afraid to ask for the sale each time.
With these in mind, you’re certain to get the most out of your potential
customers. Just don’t get frustrated and don’t give up. Perfect your skill and
you’ll be on top of the world.
Copyright 2004
Kate Smalley
Connecticut Secretary
Administrative Support Services – Transcription Services –
Virtually!
Each year, Internet users purchase billions of dollars worth of products and services online, according to Web researcher eMarketer. Is your business getting its share of the pie?
You can capitalize on the power of the Internet, if you follow these four important steps to successful online selling.
Web Content is Vital to Having an Effective Web Site
Web Content Is Vital To Having
an Effective Web Site
An appealing design will pull people into your web site, but it’s
the content that will make them stick and become buyers. In other
words: Pictures tell, but words sell. That’s why your content is one of
the most important elements of your web site.
Outlining a clear strategy for your content is the initial step to
creating effective content for your web site. First, identify what you
want to accomplish, what information it will include and how the
content will be organized.
Your site should provide information your prospects need to know to
buy from you plus information you want them to know that will convince
them to buy from you. Need-to-know-type content for potential customers
might include information about your company, products/services,
customers and testimonials.
Information that you want them to know might include work samples,
frequently asked questions, press releases, reports, articles and other
material that can educate them about your business. And don’t forget to
include a clear and effective marketing message that will convert
visitors into buyers. After all, isn’t that the primary reason for
having a web site?
While your content must cater to site visitors, it should also be
strategically developed for the best performance with search engines.
So be sure to include the right keywords in your regular text, meta
tags, headings, etc. The goal is to make your content appealing to site
visitors and search engines. If you optimize your content
effectively, you can keep a steady stream of free traffic flowing to
your web site.
Web Content Writing Tips
One of the most important things to remember when writing content is
this: Keep it simple and clear. Most people find it 30 times harder to
read text on a computer screen than on paper. Also, site visitors tend
to skim over web content, focusing on headlines, bold text and links.
So be sure to format your web content so the information is easy for
people to find, read and understand.
Here are seven smart ways to create effective
Web content:
1. Be concise. Cut out extra words in sentences, get to the point and express what you need to say quickly.
2. Be conversational. Don’t use complicated words or business
language no one outside your industry will understand. Just write the
way you talk, so your copy will convey a friendly, comfortable and
confident tone.
3. Write in small chunks. Group ideas by topics and present
them in small, manageable chunks of information. Keep your sentences as
short as possible and vary the lengths so you hold readers’ interest.
Then add descriptive, bold headings that will make the content easier
to scan.
4. Give good information. Most people go online to find
information about their hobbies, products or other interests. Don’t
waste their time by placing useless, self-serving content on your site.
Make sure you provide information that’s not only interesting, but also
educational and enriching. (In fact, many search engines won’t consider
listing sites into their databases if they lack useful information.)
5. Use descriptive links. Go beyond the typical "click here"
link on your Web pages. Try something like: “Take our demo,” “Get a
sample,” or “ Order now!” Not only is this more engaging, but it can
enhance your performance with search engines.
6. Link to complementary Web sites. Include links to Web sites that
offer supplementary (not competing) information. This will not only
benefit your site visitors, but it also can boost your search engine
ranking.
7. Keep your content fresh. Keep the information on your site interesting and updated so visitors will have a reason to come back.
It’s easy to get discouraged when you make your best effort for a great sale and
you’re met with a dead-set “no.” But don’t let it get you down. In actuality,
97% of all sales are not made within the first pitch. In fact, it takes an
average of five to ten exposures - also known as follow-ups - to persuade your
prospect to make the first sale.
While your potential customer may not actually say the word “no,” specifically
each time, but every time you follow-up and the customer doesn’t buy, it should
be interpreted as a “no” situation, and you should be aware of how to handle
such circumstances in order to get the most out of them every time.
As a salesperson, it’s up to you to have the necessary drive and skill in order
to stick with it through the many follow-ups. You must be willing to use enough
effort to get to the point of the last “no.”
To make sure that you make it past the “no’s” and maximize your selling
potential, here are some tips for success in closing:
Know the real reasons your customer would want your product.
Know the real reasons your customer would not want your product.
Know the point at which your customer will become willing to buy, and work with
them in formulating your follow-up plan.
Present new information relative to the sale each call or visit.
Be creative in your style and presentation manner.
Be sincere about your willingness to be helpful to your potential customer.
Be direct in your communication, without becoming patronizing.
Be friendly.
Use humor, but don’t be silly or goofy.
When in doubt, sell the prospect for her reasons, not yours.
Don't be afraid to ask for the sale each time.
With these in mind, you’re certain to get the most out of your potential
customers. Just don’t get frustrated and don’t give up. Perfect your skill and
you’ll be on top of the world.
Copyright 2004
Kate Smalley
Connecticut Secretary
Administrative Support Services – Transcription Services –
Virtually!
Each year, Internet users purchase billions of dollars worth of products and services online, according to Web researcher eMarketer. Is your business getting its share of the pie?
You can capitalize on the power of the Internet, if you follow these four important steps to successful online selling.
