January 30, 2006
Blogs Creating a Buzz with Businesses
Blogs
Creating a Buzz with Businesses
Businesses
are buzzing about blogs. A blog—short for Web log—is simply a digital diary or
online forum. Technically speaking, a blog is an online journal that is
regularly updated with content and built on a platform with automated
syndication. The appeal of blogs is driving businesses to find ways to
capitalize on these unique public journals.
Almost
80,000 new blogs are created every day, according to the semiannual State of
the Blogosphere report from Technorati, a Website that indexes blogs. There are
some 14.2 million blogs in existence, 55 percent of which are active. Business
publications are rapidly bringing blogs to the front lines, boosting their
presence on the Web and search engine performance.
How Businesses Are Using Blogs
Blogs can
be created to cover almost any topic. Here are some of the ways you can use
blogs to benefit your business:
- News — Since blogs can be
syndicated, any content addition is easily distributed throughout the Web.
Company news can make great content.
- Education — You can use blogs to educate
consumers about products and services. Google’s Adwords Blog is a good
example of this usage.
- Commentary — Insightful analysis of
industry-specific news and events makes great blog content.
- Promotion — Blogs can be a great channel
to promote new products or services. This promotion can be achieved
through a combination of news, education and commentary.
Blogs and Search Engines
Blogs tend
to perform well with search engines. Search engines have historically looked
for content-rich Websites that are updated frequently. Search Engines like
unique and popular content; they also favor content with keyword links. Blogs
contain these elements, which makes them a great match for search engines.
In addition
to helping your Website rank well in search engines, a blog can provide quality
links back to your main domain. Plus, it can expand your traffic and presence
on the Web, all of which can add up to more sales.
Tips for Developing Blogs
Here are a
few quick tips to help you have a successful blog:
1. Keep it simple: Blogs should be easy, quick reads
that link to other pages that are more in-depth.
2. Keep it fresh: Blogs should be updated frequently.
Good content should be added a minimum of three times a week.
3. Provide useful content: Add content that is useful for
others to read and your blog's popularity will grow.
A blog can help you better serve your customers, plus
enhance your brand image online.
Copyright 2006,
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