10 Great SEO Tips for Small Businesses
Search engine optimization or SEO is vital for any business that wants to get customers from the Internet. Even a locally focused business will find great success in putting up a website. However, search engine optimization is a difficult task at best. These tips should make that task easier.
1. A Site without SEO won’t get Search Engine Hits
Organic traffic will be minimal at best if you don’t optimize your site. This is because search engines will not have anything to help them categorize your site and thus mark it as relevant.
2. Start Optimizing Your Site Immediately
The age of a website and how long it’s been marked as an authority matters to search engines. The more of a head start your competition has over you, the harder it’ll be to get ahead in the search engine results lists.
3. What Works for another Website May Not Work for Yours
Each website is different. Even if they cover the same material, their content, wording, and even marketing strategy may all be different, which means that the effects of an SEO campaign will can vary wildly between sites.
4. Even the Most Effective SEO Campaign Will Take Time
Search engine optimization takes time to take full effect. Don’t be discouraged if your hits don’t grow after a day. You’re investing in the future.
5. Search Engine Optimization Doesn’t Have to Be Expensive
You don’t need to spend a lot on SEO to get good results. You will, however, have to compensate with consistent content and strong online relationships with other sites or influential people.
6. Use Google Analytics and Google Webmaster Tools
Both are incredible tools in terms of figuring out what you need to get done. The former tells you how visitors get to your site and the latter will tell you what keywords are working for your site.
7. Don’t Cross Google
Illegal SEO techniques can be tempting, but don’t give in to the temptation. Google has a massive share of the search engine market, and if they penalize or ban your site you’re looking at a massive loss.
8. Get Rid of Duplicate Content
Duplicate content can make your site look like it’s trying to spam search engines in order to look relevant. Delete duplicate content whenever possible.
9. Compile Pages Light on Content
Pages with little content will naturally result in low view times. This would be okay, if Google didn’t use view times as weight when it determines the relevance of your site. Put content-light pages together to keep this from happening.
10. Have an SEO Campaign, but Write for the People
When it comes down to it, your content is for your customers. Don’t write or create content with the express content of looking relevant to search engines. You’ll get a good ranking, but your conversions will likely suffer. Keep the focus on the people.
Search engine optimization is a vital part of any successful website. With a little effort and these tips you’ll find your site getting hits and your business doing better.
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