Search Engine Optimization (SEO) is the technique used to make sure your online content gets found by people using search engines. Crawlers search the internet for certain terms, and when those terms are found on your website, the crawlers know to show your website on search engine results when people search for those particular keywords.
When crawlers look for keywords, they don't only search for the written words that are on your site. They can also search closed captions on your videos. In addition, you can include transcripts of any videos, interviews, webinars, or audio files on your site. These can be a rich resource for search engine keywords. If you have an SEO strategy in place, and know which keywords you're looking to target, transcriptions can make content creation easy.
Search engines love sites with lots of text! With the content from a transcription, you can create separate pages to house this content, which is a great way to build the size of your website. Each of these pages will be indexed by the crawler. The more pages you have, the more chances you have to target the keywords in your SEO strategy. Typically an hour long video, interview, or webinar can contain ten thousand words of text that the crawler can search. You can split this up into separate parts or documents, if you want to target keywords even further.
Transcripts are the perfect way to create lots of optimized content to get you the SEO results you desire. Contact Connecticut Secretary today for more details on our transcription services.