SEO Trends that Businesses should Watch Out for in 2015

SEO Trends to Watch Out for

Online marketers take note, with the onset of a new year, SEO is expected to see many changes as it evolves. Here are some trends that we expect to see in 2015.

Mobile SEO

Mobile-friendly attributes of sites will be a crucial factor that affects a site’s page ranking, say experts. While this doesn’t come as a surprise, it means that businesses will have to start looking at mobile SEO as a necessity, and not just an option. In fact, by the end of 2015, it is anticipated that over 50 million searches will occur on mobile for local businesses. Businesses will have to get responsive websites that work on multiple mobile devices to improve their SEO rankings.

Social signals

If content is king, then social media is queen, say SEO reports. Social media platforms will be more than just a platform for businesses to promote their blogs. Social signals, such as likes and shares, will be used to interpret the associated content as what online users want to read, which will increase the site’s SEO ranking and result in better visibility. Ultimately, social media and content will be integrated while evaluating search engine importance.

Semantic searches

We heard about semantic searches with regards to Google’s Hummingbird update in 2013, and SEO experts say that we expect to see more of that this year. Search algorithms will look beyond keyword-matching methods, as they try and interpret the context in which the keyword is used to offer relevant information to users. For keywords to be effective, latent semantic indexing (LSI) and long tail will have to be incorporated by businesses. This means that there is a better chance of consumers finding the right business for their needs and site visits transforming into leads.

Connecticut Secretary likes to keep an eye on what we see happening on the internet and with search engines. Trends come and go, but it is our opinion that content will always remain KING. If you need assistance with articles for your website or blog writing, please contact us today and let’s discuss your ideas.

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Increase Web Traffic to Your Blog

The good thing about content is it markets itself, but sometimes even good content can go unnoticed. If your business blog has not been receiving high share or viewership numbers, here are some ways to accelerate it.

The Who and How of Writing

While creating content for you site, one of the first places that you want to start is in understanding who your audience is. Knowing your audience can shed some light on many important considerations like what information they seek, what they wish to read, what tone of writing is suitable, how much seriousness or humor to incorporate, and the general tone you should use in your writing. Also, with so many blogs and posts online, the user will simply skim through your blog post to see if it is what he/she is looking for. Make sure you keep the blog informative and structured, so you can fine tune the blog topics, style, tone of writing and content accordingly.

Guest Blogging

Guest blogging is a great way to expand your circle of audience. Chalk out sites that are attracting niche visitors and is also your site’s target audience and see if you can publish a guest post on their site. This way, you gain access to an already present target audience and a back link that diverts them to your site as opposed to waiting for them to spot your blog post and sites online.

Sharing and Subscription

Once you have compelling content, the next step is to make sure that you give the visitor access to social media sharing. Integrate social share buttons so visitors can easily share your blogs on LinkedIn, Twitter and Facebook for enhanced exposure. Also, aside from garnering new audiences, it’s important to maintain your current audience. Make sure you include subscribe buttons in the Call-to-Action section of your blog, so they are notified every time you post online.

If you need help with content writing services, Connecticut Secretary is here to help you today! Contacting us is easy, just use the convenient menu links on each web page.

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Content Continues to be King: Why you should be blogging

A whopping 571 sites go up on the web every minute. Businesses need to have something to offer potential site visitors to distinguish them from the rest and draws them to the site. While discounts and coupons on your product/service work, too, blogging has emerged as the more popular means to attract visitors, due to its effective and far-reaching capabilities.

Increased web traffic

Every time you post a blog, you are adding indexed pages to your site. In fact, it is reported that blogging brings in a 97% addition to indexed links and 434% addition to indexed pages. This tells Google that you have an active site and that the newly indexed page has a better chance of being listed on the search page results.

It is no news that your social media efforts can be driven further by blogs. Curate interesting and informative content, and there’s a good chance that it receives multiple shares online and will result in more visitors to your business.

Enhance brand image and loyalty

Blogging on trends, tips and lessons from the industry can help potential customers identify you with being an expert in the field. If you are an expert or an authority in your field, potential customers will return to your site when they need related information from a trusted source or associated services from a trusted brand. Also, the numbers say that about 70% of consumers prefer knowing more about businesses through articles, instead of ads, which makes content a key factor in your marketing strategy.

Increased leads

A majority of businesses end their blog post with a call to action statement. These could be anything from free trials to free e-books that require the user to submit their information to receive the offer. Statistical research shows that the odds of generating leads with content marketing for every dollar spent is three times more, when compared to traditional marketing channels.

If you’d like to start adding some original content to your website or blog, Connecticut Secretary can help! Contact us today or submit your rough article for a work-over using our menu bar to the right. We’ll get started on your articles right away!