How to Write Original Articles That Everyone Will Read and Share

Write Original Articles

An original article presents information not likely to be found elsewhere or at least not as easily available. It is fresh, laudably imaginative or insightful, and has a stamp of authenticity as it is written in the author’s unique voice.

First steps

Which theme do you want to explore? If you’re targeting human resource professionals, do you want to tackle the topic of attrition, recruitment or productivity? Narrow your focus to effectively explain one idea at a time and to avoid overwhelming readers with too much or unnecessary information.

Of course, a current or hot button issue may attract more attention, but a great original article doesn’t have to rely on buzzing/trending topics to be relevant or readable.

You can consider the following approaches:

  • If you have conducted a survey, report on results and conclusions.
  • If you have conducted an experiment (eg: measuring, comparing and contrasting the engagement rates of social media posts at certain times of the day), discuss results and observations.
  • Build on the results of a previous finding with your own experiences.
  • Debate the findings of older reports in view of new/present circumstances.
  • Propose something novel and avant-garde.

Bury your head in literature

Literature search precedes article writing. When you’re looking to add your own commentary to an existing report or belief, you must fully and correctly understand what the report/belief suggests or establishes, and examine the supporting evidence. Even if you seek to create an entertaining ‘what if’ article on how drones may make us lazier or artificial intelligence may threaten humankind, you need to get the facts straight to present your case with authority.

Some of the many sources you can turn to include:

  • Google (of course!) and Google Alerts (if you’re creating a long-form piece on an important, current topic such as the U.S Presidential election, over many weeks of research). Use keywords, keyword combinations and synonyms to widen your search results.
  • Browse through relevant top ranking websites with a large readership, for ideas and inspiration.
  • Look at the best publications and academic journals that publish articles, surveys and experimental studies related to your specialization or your topics of interest.
  • To gain a better understanding of the key challenges facing your readers, hang out on relevant forums, Facebook/Twitter pages, niche sites and Q&A website Quora.
  • Case studies and periodic reports released by leading companies in your industry are also an excellent source of credible literature that can spark off ideas or enhance your existing knowledge.

Format it right

Even the best content can get lost in a cluttered or unattractive format. These tips will make it easy for readers to absorb the information on the page.

  • Segment the article into a number of smaller 2, 3 or 4 line paragraphs.
  • Discuss one idea under each subhead.
  • Use bullet points for short chunks of content.
  • Use tables when you’re comparing two or more things in your article.
  • If some concepts can be better explained with illustrations, include appropriate graphs, charts, screenshots or photos.
  • Link to other articles (readers will appreciate the extra information) and give credit where it is due (through in-text citations).

Try to hook your readers with an interesting introduction and/or headline. Finally, edit your article 2-3 times to remove fluff, add more substance, and improve its presentation.

Increase Web Traffic to Your Blog

The good thing about content is it markets itself, but sometimes even good content can go unnoticed. If your business blog has not been receiving high share or viewership numbers, here are some ways to accelerate it.

The Who and How of Writing

While creating content for you site, one of the first places that you want to start is in understanding who your audience is. Knowing your audience can shed some light on many important considerations like what information they seek, what they wish to read, what tone of writing is suitable, how much seriousness or humor to incorporate, and the general tone you should use in your writing. Also, with so many blogs and posts online, the user will simply skim through your blog post to see if it is what he/she is looking for. Make sure you keep the blog informative and structured, so you can fine tune the blog topics, style, tone of writing and content accordingly.

Guest Blogging

Guest blogging is a great way to expand your circle of audience. Chalk out sites that are attracting niche visitors and is also your site’s target audience and see if you can publish a guest post on their site. This way, you gain access to an already present target audience and a back link that diverts them to your site as opposed to waiting for them to spot your blog post and sites online.

Sharing and Subscription

Once you have compelling content, the next step is to make sure that you give the visitor access to social media sharing. Integrate social share buttons so visitors can easily share your blogs on LinkedIn, Twitter and Facebook for enhanced exposure. Also, aside from garnering new audiences, it’s important to maintain your current audience. Make sure you include subscribe buttons in the Call-to-Action section of your blog, so they are notified every time you post online.

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