SEO Trends that Businesses should Watch Out for in 2015

SEO Trends to Watch Out for

Online marketers take note, with the onset of a new year, SEO is expected to see many changes as it evolves. Here are some trends that we expect to see in 2015.

Mobile SEO

Mobile-friendly attributes of sites will be a crucial factor that affects a site’s page ranking, say experts. While this doesn’t come as a surprise, it means that businesses will have to start looking at mobile SEO as a necessity, and not just an option. In fact, by the end of 2015, it is anticipated that over 50 million searches will occur on mobile for local businesses. Businesses will have to get responsive websites that work on multiple mobile devices to improve their SEO rankings.

Social signals

If content is king, then social media is queen, say SEO reports. Social media platforms will be more than just a platform for businesses to promote their blogs. Social signals, such as likes and shares, will be used to interpret the associated content as what online users want to read, which will increase the site’s SEO ranking and result in better visibility. Ultimately, social media and content will be integrated while evaluating search engine importance.

Semantic searches

We heard about semantic searches with regards to Google’s Hummingbird update in 2013, and SEO experts say that we expect to see more of that this year. Search algorithms will look beyond keyword-matching methods, as they try and interpret the context in which the keyword is used to offer relevant information to users. For keywords to be effective, latent semantic indexing (LSI) and long tail will have to be incorporated by businesses. This means that there is a better chance of consumers finding the right business for their needs and site visits transforming into leads.

Connecticut Secretary likes to keep an eye on what we see happening on the internet and with search engines. Trends come and go, but it is our opinion that content will always remain KING. If you need assistance with articles for your website or blog writing, please contact us today and let’s discuss your ideas.

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10 Great SEO Tips for Small Businesses

Search engine optimization or SEO is vital for any business that wants to get customers from the Internet. Even a locally focused business will find great success in putting up a website. However, search engine optimization is a difficult task at best. These tips should make that task easier.

1. A Site without SEO won’t get Search Engine Hits

Organic traffic will be minimal at best if you don’t optimize your site. This is because search engines will not have anything to help them categorize your site and thus mark it as relevant.

2. Start Optimizing Your Site Immediately

The age of a website and how long it’s been marked as an authority matters to search engines. The more of a head start your competition has over you, the harder it’ll be to get ahead in the search engine results lists.

3. What Works for another Website May Not Work for Yours

Each website is different. Even if they cover the same material, their content, wording, and even marketing strategy may all be different, which means that the effects of an SEO campaign will can vary wildly between sites.

4. Even the Most Effective SEO Campaign Will Take Time

Search engine optimization takes time to take full effect. Don’t be discouraged if your hits don’t grow after a day. You’re investing in the future.

5. Search Engine Optimization Doesn’t Have to Be Expensive

You don’t need to spend a lot on SEO to get good results. You will, however, have to compensate with consistent content and strong online relationships with other sites or influential people.

6. Use Google Analytics and Google Webmaster Tools

Both are incredible tools in terms of figuring out what you need to get done. The former tells you how visitors get to your site and the latter will tell you what keywords are working for your site.

7. Don’t Cross Google

Illegal SEO techniques can be tempting, but don’t give in to the temptation. Google has a massive share of the search engine market, and if they penalize or ban your site you’re looking at a massive loss.

8. Get Rid of Duplicate Content

Duplicate content can make your site look like it’s trying to spam search engines in order to look relevant. Delete duplicate content whenever possible.

9. Compile Pages Light on Content

Pages with little content will naturally result in low view times. This would be okay, if Google didn’t use view times as weight when it determines the relevance of your site. Put content-light pages together to keep this from happening.

10. Have an SEO Campaign, but Write for the People

When it comes down to it, your content is for your customers. Don’t write or create content with the express content of looking relevant to search engines. You’ll get a good ranking, but your conversions will likely suffer. Keep the focus on the people.

Search engine optimization is a vital part of any successful website. With a little effort and these tips you’ll find your site getting hits and your business doing better.

Shamless Plug: If you’d like help writing articles for an area of interest for your webpage or blog, contact Connecticut Secretary today. We’re always glad to discuss how we can work together!
 
Kate Smalley
Connecticut Secretary, Inc.