How to Write Original Articles That Everyone Will Read and Share

Write Original Articles

An original article presents information not likely to be found elsewhere or at least not as easily available. It is fresh, laudably imaginative or insightful, and has a stamp of authenticity as it is written in the author’s unique voice.

First steps

Which theme do you want to explore? If you’re targeting human resource professionals, do you want to tackle the topic of attrition, recruitment or productivity? Narrow your focus to effectively explain one idea at a time and to avoid overwhelming readers with too much or unnecessary information.

Of course, a current or hot button issue may attract more attention, but a great original article doesn’t have to rely on buzzing/trending topics to be relevant or readable.

You can consider the following approaches:

  • If you have conducted a survey, report on results and conclusions.
  • If you have conducted an experiment (eg: measuring, comparing and contrasting the engagement rates of social media posts at certain times of the day), discuss results and observations.
  • Build on the results of a previous finding with your own experiences.
  • Debate the findings of older reports in view of new/present circumstances.
  • Propose something novel and avant-garde.

Bury your head in literature

Literature search precedes article writing. When you’re looking to add your own commentary to an existing report or belief, you must fully and correctly understand what the report/belief suggests or establishes, and examine the supporting evidence. Even if you seek to create an entertaining ‘what if’ article on how drones may make us lazier or artificial intelligence may threaten humankind, you need to get the facts straight to present your case with authority.

Some of the many sources you can turn to include:

  • Google (of course!) and Google Alerts (if you’re creating a long-form piece on an important, current topic such as the U.S Presidential election, over many weeks of research). Use keywords, keyword combinations and synonyms to widen your search results.
  • Browse through relevant top ranking websites with a large readership, for ideas and inspiration.
  • Look at the best publications and academic journals that publish articles, surveys and experimental studies related to your specialization or your topics of interest.
  • To gain a better understanding of the key challenges facing your readers, hang out on relevant forums, Facebook/Twitter pages, niche sites and Q&A website Quora.
  • Case studies and periodic reports released by leading companies in your industry are also an excellent source of credible literature that can spark off ideas or enhance your existing knowledge.

Format it right

Even the best content can get lost in a cluttered or unattractive format. These tips will make it easy for readers to absorb the information on the page.

  • Segment the article into a number of smaller 2, 3 or 4 line paragraphs.
  • Discuss one idea under each subhead.
  • Use bullet points for short chunks of content.
  • Use tables when you’re comparing two or more things in your article.
  • If some concepts can be better explained with illustrations, include appropriate graphs, charts, screenshots or photos.
  • Link to other articles (readers will appreciate the extra information) and give credit where it is due (through in-text citations).

Try to hook your readers with an interesting introduction and/or headline. Finally, edit your article 2-3 times to remove fluff, add more substance, and improve its presentation.

About Kate

Kate Smalley is a secretary / transcriptionist for Connecticut Secretary, Inc., located in Branford, Connecticut. She started Connecticut Secretary in 1999 and has provided administrative support services and business transcripts for a wide variety of individuals in different industries.
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The best part of the job for her is always having something new to do each and every day, and making a business owner or executive's day just that much easier is always her primary goal. Connecticut Secretary also supports graduate students with their most important projects. Contact Kate today to discuss your project. She's always interested in hearing from you.